Feel the Fear and Do It Anyway - Susan Jeffers | Rob's Best Business Books

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Feel the Fear and Do It Anyway - Susan Jeffers | Rob's Best Business Books

Fears and anxieties run through us all at some point in our lives. Some are able to take these thoughts and feelings in their stride and push forward no matter what. For others, these fears can stop one dead in their tracks. Feel the Fear and do it Anyway by Susan Jeffers is a wonderful read that helps to stop the latter.

Welcome to another edition of Rob’s Best Business Books. It is important to note that the books listed in this mini-series have not been written by Rob. These are books that we feel are instrumental towards success, and in reading and studying them you will be able to better yourself, your career and ultimately your business.

Originally published in 1987, this classic ‘self help’ style book has gone on to sell countless amounts of copies worldwide and has undergone various rebrands over the years.

Although quite a simple read, it is very enjoyable. Sure, you could probably just take the title of the book and run with the concept anyway, but the book delves deeper into the psychology of fear and anxiety and allows you to truly get to the bottom of what is going through your mind when you may feel these fears creep in.

Here is what Google Books has to say about this book:

“Dynamic and inspirational, FEEL THE FEAR AND DO IT ANYWAY is filled with concrete techniques to turn passivity into assertiveness. Dr. Susan Jeffers, teaches you how to stop negative thinking patterns and reeducate your mind to think more positively. You will learn: the vital 10-Step Positive Thinking Process; how to risk a little every day; how to turn every decision into a ” No-Lose” situation, and much more.”

Although it has been quite a few years since we read this book, it still rings true. Whenever that fear starts to creep in, no matter the task in hand, the title of this book creeps in to our heads and we plough on no matter what.

It goes without saying that when running a business, or even just selling on behalf of a business there are always going to be fears and doubts enter your mind. It is natural, and anyone who says otherwise is telling some fibs! However in putting this book into your library, reading it, studying it, and also putting into practice what it preaches you may find yourself pushing forward no matter the circumstances.

As always, we have posted a link below for you to be able to order your very own copy. We would love to know what you think to this book so please do drop a comment below and let us know your thoughts.

As a reminder, don’t forget that our blogs come out every Monday at 8pm, and our corresponding vlogs go out to our YouTube channel and Facebook page every Wednesday.


Keep your eyes peeled for more book recommendations coming out over the coming weeks and months.

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