Are you a Voyeur, or Creator?

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Are you a Voyeur, or Creator?

Social media has given us all the chance to create great content, and to entertain. I don’t know about you, but I watched a lot of TV as a kid. I used to love the chance to see what producers and presenters had created and what they had planned; this kept me hooked and got me wanting more and more so I was sure to tune in week after week.

Now, with the advent of social media and advances in technology, we all have the chance to do that. We all get the chance to turn our lives and our businesses into a form of entertainment, entice an audience to watch us, and to give them the chance to watch us more and more.

With all of this in mind, I have seen two kinds of people starting to form in this world; the voyeurs, and the creators.

The voyeurs will sit back and take in every single piece of content and entertainment that they can lay their hands on. They will check their social media every single day (numerous times too I would assume). They are up to date on the latest TV box sets and seem to know about all of the latest movies that are coming out. For all intents and purposes, they just watch and consume.

And then there are the creators. Those that get out there and create things. They add to their social media regularly. They write a lot. They take a lot of photos, and maybe even film some simple shots too. These people have a real passion for sharing their story and to show an audience the ins and the outs of their lives and their businesses.

Of course, we are all a mix of the above two to a degree, however you can see where I am coming from.

Within sales, and within business, do you think it is better to be a creator, or a voyeur. Do you think it is a better marketing strategy to create an audience and to keep them enticed with a whole array of amazing content, or to just hide in the shadows and watch from afar?

The same can be said for sole traders, professionals, and those whom are still in employment too. Social media is giving you the perfect opportunity to create your own little channel, or your own little entertainment show to make people laugh, smile, or to learn. Do not waste it.

Content in this day and age is so easy to create. We all walk around with a camera in our pockets. We all are capable of writing a blog, or even some simple content for a reader to digest.

Do not live your life as a voyeur; get out there and create!

Paragon Sales Solutions are Leicester’s leading sales consultants, offering:

– Sales Contracts

– Sales Training

– Social Media Management

– B2B Telesales / Telemarketing

We cater for any size business, and what makes us stand out is that we truly care. Our services can be catered for your business and our sales professionals will work tirelessly to ensure your sales targets are met. Be sure to visit our website for more details on how our sales solutions can help your business. 

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